
The Seasoning Was Always the Plan.And it showed.
We spent years in the seasoning business — formulating blends, running BBQ operations, building a deep understanding of heat, smoke, and salt. When it came time to put that expertise in front of people, we needed the right vehicle. We chose a pretzel built on Dutch heritage sourdough. It was the right call.
People didn't just like it — they wanted to buy it. The demand was immediate and it kept growing. We dialed in the recipe, doubled down on the process, and Brocmar Smokehouse was born: a twice-baked, hand-seasoned pretzel built on the same discipline we'd been refining for years. The vehicle became the product. The product became the brand.













